Before delving into search engine optimization, Elizabeth, an accomplished bartender and musician, found herself in the world of web design when a freak bar accident landed her at home for several weeks. Bored and tired of moping around the house, she started learning design principles including information architecture and usability, web standards compliant HTML/CSS, and a plethora of different software programs, including the Adobe Creative Suite.
Along with her mentor, Victor Aponte, she helped begin the concept of Victory Creative, a web design and development company.
Eli found her niche when she stumbled across search engine optimization. SEO appealed to her for many reasons. Not only did she get to combine her information architecture and usability skills with site analysis, but she was able to stay on top of a fast-changing world through research and work towards educating clients about SEO, namely, how they could benefit from it, and – most importantly – what it is. Her blog, Only Even Prime, is a means to help educate the public about SEO by taking the mystery out of the process and allowing users to see that search engine optimization needs effort, patience, and constant vigilance, not a magic formula or highly technologically advanced skills.
Elizabeth now works for Fortune Interactive, an SEO company based in Raleigh, North Carolina. For more information on Fortune Interactive's services, feel free to visit their website at www.fortuneinteractive.com
